2002 to 2013

Television

Upon my arrival from the west I found myself looking for gigs in New York City. I was called in by Executive Producer Ric DiLanni over at House Films, to do a simple edit on a corporate video. Soon after that, I was doing all the commercial edits, graphic design work and just about any creative gig that went through the company.

It took a while, but I then got more involved with the production aspect of commercials, first as Assistant Producer until finally directing my own spots. During my time at House Films I also used the facility to create my own works, including ADDmix and other lower budget commercials and independent video projects.

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The Los Angeles Zoo needed to advertise the arrival of reindeer to the zoo during the holiday season. Marketing both to kids and adults, the spot was made with an adventure/action cartoon feel. This was done to give a subtle transition from program to commercial transmission, thus keeping the viewers attention till the last slide.

Filmed at a Seagram's event at a club in New York City. This was intended to look as a semi-organized mayhem. The cast and crew were placed in the middle of the club, and the cameras rolled.

It’s all about the beer. A simple series of table top images shot in high speed. Simple yet elegant like the beer itself and a swing top bottle.

This spot was a contemporary twist on the Ko Chun films of the 1970s. The master gambler is shown here playing cards in the Mohegan Sun casino. He is masterfully executing his card skills at the black jack tables and winning big. We later see him just lounging at the dinner table with his big family.